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Why Do Most Healthcare Sales Fail?
Lost Credibility
Longer Sales Cycles
Missing Strategy
Created by Healthcare CIOs, For Healthcare Sales
Designed by Buyers
Industry Recognition
Expert-Led Training
Your Path to Certification
Join the Community
Complete the Online Training Modules
Schedule Certification Interview
Earn Certification
Access Ongoing Support
Start Your Certification Journey
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Membership |
Membership |
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Price |
$39/month |
$69/month (Active) |
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Community Access |
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Exclusive 229 Community Content |
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Certification Materials | Courses |
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Quarterly Market Sessions (Zoom) recording |
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Certification Process | Earn industry-recognized HCSP designation
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Monthly Office Hours | 30 minutes every month for live Q&A with Bill, Drex and Sarah |
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Certification Discount | Reduces monthly fee from $69 to $49 upon certification |
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Why Should You Choose the 229:HCSP Certification?
Start Your Certification Journey
Healthcare Certified Sales Professional (HCSP) Certification FAQ
What is the HCSP certification?
The HCSP (Healthcare Certified Sales Professional) is a certification program created by the 229 Project to help sales professionals better understand and sell into healthcare organizations, with content developed based on input from healthcare CIOs and industry leaders.
How much does it cost?
There are three pricing tiers:
- App Access: Free (Apple/Android) includes community access
- Basic membership: $39/month (adds course content)
- Certification membership: $69/month while pursuing certification, then drops to $49/month after certification
What's included in the certification program?
- Access to all course content (over 5 hours of material)
- Community access
- Quarterly market sessions with industry updates
- Monthly office hours with program leaders
- Certification interview process
- Access to exclusive 229 community content and webinars
How long does it take to get certified?
The core content is about 5 hours, with an estimated 10-15 hours total including the case study and certification process. Most people are expected to take a couple of weeks to complete the program while preparing for the certification interview.
What is the certification process?
- Completing the course content
- Preparing a case study using your own product/service
- Participating in an interview with program leaders
- Providing a client reference
- Recertification every 3 years through a panel discussion
Who created the course content?
The course content was created by three healthcare industry veterans:
- Bill Russell (former CIO of St. Joseph Health)
- Drex DeFord (former CIO of multiple health systems)
- Sarah Richardson (former CIO of multiple healthcare organizations)
Are the courses live or on-demand?
All courses are available on-demand and can be accessed via mobile devices. You can watch them in any order, though they are organized in a recommended sequence.
Does certification guarantee introductions to healthcare leaders?
No, the program does not provide direct introductions to healthcare leaders. However, it provides education and guidance on how to better approach and work with healthcare organizations.
Do you need to be affiliated with the 229 Project to participate?
No, the certification is open to anyone selling into healthcare. You don't need to be affiliated with the 229 Project or be a partner to participate.
How long will registration be open?
For the initial launch, registration will be open for one week following the webinar. After this soft launch period, the program will temporarily close for adjustments before relaunching in April.
Are there group discounts available?
Yes, organizations looking to certify their entire sales team can contact certification@229project.com to discuss group pricing options.
