Finally
Learn What Healthcare CIOs Actually Want From IT Vendors
Created at the request of healthcare CIOs who were tired of ineffective vendor pitches
Get certified in weeks, not months - with real-world application from day one
Taught by 3 former CIOs with over $250M in IT budget management experience
Join 100+ certified professionals already transforming their healthcare sales approach
Finally
Learn What Healthcare CIOs Actually Want From IT Vendors
Created at the request of healthcare CIOs who were tired of ineffective vendor pitches
Get certified in weeks, not months - with real-world application from day one
Taught by 3 former CIOs with over $250M in IT budget management experience
Join 100+ certified professionals already transforming their healthcare sales approach
Does this sound familiar?
You've been in healthcare IT sales long enough to know the drill...
You spend months nurturing a hospital prospect. You think you understand their needs. You craft what feels like the perfect proposal. Then... silence. Or worse, "We've decided to go in a different direction."
The truth is, selling to healthcare IT is different.
And if you don't understand how hospital IT departments really make decisions, you'll keep spinning your wheels.
- Long, unpredictable sales cycles that seem to restart just when you think you're close
- Difficulty getting past the gatekeeper to the actual decision-makers
- Proposals that miss the mark because you don't understand their real priorities
- Losing deals to competitors who seem to "speak their language" better
- Feeling like an outsider in an industry that values relationships and trust above all
I've been on both sides of this table. As a former healthcare CIO managing a $250 million budget, I've seen hundreds of vendor pitches. Most miss the mark completely. Not because the products were bad, but because the sales approach was wrong.
Meet Your Instructors:
The Only Former CIOs Teaching Healthcare Sales
Bill Russell
- Managed $250M IT budget across 16 hospitals
- Evaluated and purchased from 100+ vendors annually
- Now teaches what actually works in healthcare IT sales
Sarah Richardson
- Championed innovative IT solutions across 180+ hospitals
- Understands the real challenges of healthcare technology implementation
- Reveals what makes CIOs say "yes" to new vendors
Drex DeFord
- Led IT transformation for multi-billion dollar health systems
- Expert in HIT adoption and change management
- Shares insider strategies for navigating complex healthcare organizations
Combined, We Have...
How to Get Certified
Step 1: Choose Your Learning Path
Step 2: Master the Healthcare IT Buying Process
Core Curriculum Includes:
Step 3: Earn Your Certification
Imagine Your Future as a Certified Healthcare Sales Professional...
In just a few weeks, you could be:
- Confidently walking into any hospital IT department knowing exactly how to position your solution
- Building genuine relationships with healthcare leaders who see you as a trusted advisor, not just another vendor
- Closing deals faster because you understand the internal dynamics and decision-making process
- Earning larger contracts by aligning your proposals with what healthcare organizations actually value
- Standing out from competitors who are still using generic B2B sales tactics in a specialized market
Limited Enrollment Period - Enrollment Open Until July 15th
We keep our cohorts small to ensure quality and personalized attention. The current enrollment period closes in:
Why the limited enrollment?
Mentored path includes live sessions with limited seats.
We personally review every certification candidate.
Small cohorts create better peer learning opportunities.
Self-guided access may be limited to maintain certification quality
Price will increase to $1,095 (self-guided) and $2,100 (mentored) after this cohort
Our instructors' time is valuable and limited.
Frequently Asked Questions
Ready?
Let's Transform Your Healthcare Sales Approach
You have two choices:
- Option 1: Keep doing what you're doing. Hope that eventually you'll crack the code. Continue feeling frustrated when deals stall or disappear.
- Option 2: Learn directly from the people who've made these buying decisions. Get certified. Join an elite group of sales professionals who truly understand healthcare IT.
The choice is yours. But remember - every day you wait is another day your competitors might be getting ahead.
30-Day Money-Back Guarantee: If you complete the first two modules and don't feel you're getting valuable insights, we'll refund your investment. No questions asked.
"As a healthcare CIO, I was tired of vendors wasting my time with generic pitches. That's why we created HCSP - to help sales professionals understand what we actually need. This program bridges the gap between vendors and healthcare providers."
- Bill Russell, Founder
