Bill Russell
Former CIO, St. Joseph Health System
- Managed $250M IT budget across 16 hospitals
- Evaluated and purchased from 100+ vendors annually
- Now teaches what actually works in healthcare IT sales
Does this sound familiar?
You've been in healthcare IT sales long enough to know the drill...
You spend months nurturing a hospital prospect. You think you understand their needs. You craft what feels like the perfect proposal. Then... silence. Or worse, “We've decided to go in a different direction.”
The truth is, selling to healthcare IT is different.
And if you don't understand how hospital IT departments really make decisions, you'll keep spinning your wheels.
- Long, unpredictable sales cycles that seem to restart just when you think you’re close
- Difficulty getting past the gatekeeper to the actual decision-makers
- Proposals that miss the mark because you don’t understand their real priorities
- Losing deals to competitors who seem to “speak their language” better
- Feeling like an outsider in an industry that values relationships and trust above all
I've been on both sides of this table. As a former healthcare CIO managing a $250 million budget, I've seen hundreds of vendor pitches. Most miss the mark completely. Not because the products were bad, but because the sales approach was wrong.
Meet Your Instructors:
The Only Former CIOs Teaching Healthcare Sales
Sarah Richardson
Former Division CIO, HCA Healthcare
- Championed innovative IT solutions across 180+ hospitals
- Understands the real challenges of healthcare technology implementation
- Reveals what makes CIOs say “yes” to new vendors
Drex DeFord
Former CIO, USAF; Scripps; Seattle Children’s
- Led IT transformation for multi-billion dollar health systems
- Expert in HIT adoption and change management
- Shares insider strategies for navigating complex healthcare organizations
Combined, We Have...
Managed over $500M in healthcare IT budgets.
Closed over $50M in sales to healthcare organizations. We’ve been in your shoes as well.
Evaluated thousands of vendor proposals.
And now, we're pulling back the curtain on what really drives healthcare IT buying decisions
How to Get Certified
Step 1: Choose Your Learning Path
Membership Certification – $925
- Immediate access to all HCSP course materials
- Learn at your own pace with on-demand video modules
- Complete certification requirements on your schedule
- Quarterly market insights to stay current
Step 2: Master the Healthcare IT Buying Process
Core Curriculum Includes:
- Understanding the Healthcare Ecosystem
- Decoding Healthcare IT Priorities
- Building Trust-Based Relationships
- Crafting Proposals That Win
- Navigating Complex Sales Cycles
- Speaking the Language of Healthcare
Step 3: Earn Your Certification
- Complete practical case study based on real healthcare scenarios
- Pass certification interview demonstrating mastery of concepts
- Receive industry-recognized HCSP designation
- Join exclusive community of certified professionals
Imagine Your Future As A Certified Healthcare Sales Professional...
In just a few weeks, you could be:
- 01Confidently walking into any hospital IT department knowing exactly how to position your solution
- 02Building genuine relationships with healthcare leaders who see you as a trusted advisor, not just another vendor
- 03Closing deals faster because you understand the internal dynamics and decision-making process
- 04Earning larger contracts by aligning your proposals with what healthcare organizations actually value
- 05Standing out from competitors who are still using generic B2B sales tactics in a specialized market
Next 3 Month Coaching Program Starts Soon. Join Now To Secure Your Spot!
Why the limited enrollment?
Mentored path includes live sessions with limited seats.
We personally review every certification candidate.
Small cohorts create better peer learning opportunities.
Frequently Asked Questions
“I’m already successful in B2B sales. Why do I need healthcare-specific training?”
I get it. I thought the same thing when I first entered healthcare. But here’s what I learned managing a $250 million IT budget: Healthcare buying decisions involve unique stakeholders, regulations, and priorities that general B2B tactics miss. Our certified professionals consistently tell us this was the missing piece in their sales approach.
“How quickly can I complete the certification?”
The core content is about 5 hours, but plan on 10-15 hours total including the case study and certification interview. Most professionals complete it within 2-3 weeks while working full-time. The coaching path follows a structured 3-month timeline with bi-weekly sessions.
“Will this really help me close more deals?”
Let me be direct: If you implement what we teach, yes. We’re not teaching theory - we’re sharing exactly what made us say “yes” to vendors when we were CIOs. That said, success requires applying what you learn. We give you the roadmap; you still need to drive.
“What if I’m new to healthcare sales?”
Perfect! You won’t have to unlearn bad habits. About 40% of our certified professionals were new to healthcare when they started. The program is designed to work whether you’re transitioning into healthcare or looking to level up existing healthcare sales skills.
“Do you offer team pricing?”
Absolutely. We love working with organizations committed to elevating their entire sales team. Contact hello@229project.com for custom team packages. Teams of 5+ receive significant discounts and additional support.
As a healthcare CIO, I was tired of vendors wasting my time with generic pitches. That's why we created HCSP - to help sales professionals understand what we actually need. This program bridges the gap between vendors and healthcare providers.
Ready?
Let's Transform Your Healthcare
Sales Approach
30-Day Money-Back Guarantee: If you complete the first two modules and don't feel you're getting valuable insights, we'll refund your investment. No questions asked.